You’ve probably heard, Pepsi’s latest ad with Kendall Jenner tanked. Actually tanked isn’t the right description as it’s not like they didn’t get anyone to see it. The ad went viral, but only because they majorly cocked up and people were, quite rightly, outraged by...read more
Business jargon will kill your client relationships and make you appear untrustworthy. Also it will make you look like an idiot. That might seem a little extreme but just think about what using business jargon does for a second. Here’s an example: I did a review of a...read more
There are two key elements to great presentation skills. The most obvious of which is being able to present well but actually before you even get to that, it’s essential to get over the fear of presenting since you’re never going to give a great presentation if you’re...read more
The essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
8 Tips to Improve Attention to Detail
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