Useful resources

Looking to get into advertising or just starting out?

These resources can accelerate your career with essential reading and key websites to find jobs and all the information you could need.

Essential Reading

Books on everything from presentations skills to marketing strategy

Websites

Find out about different agencies, see job listings and increase your skills

Recommended Reading

This recommended reading list provides a selection of books that lay the foundations for mastering account management. Reading these will really help prepare you for interviews to enter the industry but even if you’re already working in advertising these books could transform how you do your job.

Advertising 

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Claude Hopkins

Ogilvy on Advertising
David Ogilvy

Planning

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Jon Steel

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

Marketing Principles

Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

The 22 Immutable Laws Of Branding
Al Ries and Laura Ries

Increased Productivity

The Speed Reading Book: Read More, Learn More, Achieve More
Tony Buzan

The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
Tim Ferriss

Analytical Thinking

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Stephen J. Dubner

 

 

 

 

 

 

*All book recommendations have been made based on the book’s merits and their merits alone. However since these recommendations would be made anyway, and given the author of this site does work in marketing and advertising, the links above have been set up so that a commission will be paid to the site owner for any purchases made. Why not benefit form something that would be there anyway?
The site owner is be happy to explain the basics of affiliate links if you would like further information, for your own purposes or just out of interest, email hello@masteringaccountmanagement.com with subject “Affiliate Links”.

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Useful Websites

IPA

For information of different agencies, industry news, training options and more the IPA provides as wealth of information for those in advertising. Click here to visit the IPA website.

The AdMission

If you’re just looking to get into advertising this site, run by the IPA, is the go to place for info on live grad schemes and agencies. Click here to visit the site.

NABS

Having a difficult time at work or in your personal life? Feeling a bit overwhelmed? NABS provides free advice and support for those in the industry. They also provide career advice, training and list flatshares on their website. Click here to visit the NABS website.

*please note the above are UK specific sites.

Creative Live

Want to learn a new skill? From Photoshop to photography this site provides a variety of affordable online courses that can expand your skill set or even just increase your understanding of what other departments in advertising agencies do. Click here to check out the courses available.

8 Tips to Improve Attention to Detail

Get FREE access to this attention to detail check list. Pop your email in below and we’ll send it to you now.